Fire Red: A New Finish for Our 10th Year
A Navy machinist got tired of overpriced tool storage and built his own. Ten years later, here is how Dragonfire Tool Storage came together.
Most tool storage companies will tell you about their heritage. We would rather tell you what actually happened, because the short version is that one guy got tired of watching good mechanics overpay for storage, and decided he could do it better.
Before there was a Dragonfire Tool Storage, there was Lew Amicone working as a machinist in the U.S. Navy aboard the USS Pennsylvania, SSBN 735, from 1992 to 1996.
If you have never been on a boat, here is the part that matters: on a submarine, every square inch is accounted for. Your tools have a place, that place is the only place they go, and if something is not where it belongs, it is not an inconvenience, it is a problem. You learn to build systems that work when you are tired, when the light is bad, and when you do not have time to go looking.
That habit does not leave you when you get out.
Fast forward to the mid-2010s. Lew is looking at the tool storage market and seeing the same thing a lot of you have seen: on one end, boxes off the tool truck that cost as much as a used car, sold at interest, with a payment book. On the other end, big-box cabinets that look fine on day one and have drawers that sag by year three.
There was not much in the middle. And there was another gap that nobody seemed to be addressing at all.
You had your tool storage over here, and you had your work surface over there. Two purchases, two footprints, two decisions. Nobody was building the thing most people actually needed, which is one unit that does both.
"I wanted to build products that I knew I would be proud to use myself. By putting together a workbench along with tool storage, I felt that I was solving multiple problems at the same time."
— Lew Amicone, Founder
Dragonfire Tool Storage started in the spring of 2016 on that idea.
Every company has a stated value. Ours has been the same sentence for ten years: under-promise and over-deliver to the customer every time.
It sounds modest. In practice it is a constraint that has killed more than a few ideas around here. It means we do not put a spec on a page we cannot back up. It means when we say a deep drawer holds 400 pounds, we would rather it hold more than that than exactly that. It means when something goes wrong with an order, the answer is not to explain why it is not our fault.
The bench we build today does not look much like the first one, and almost every change came from somebody telling us what was wrong with the last one.
And this year, Fire Red, our new powder-coat finish, joins Gunmetal Gray and Gloss Black. We wrote about that here.
The part we did not expect ten years ago is how far outside the home garage these ended up.
Dragonfire Tool Storage benches and cabinets are in service at Beaver Local School District and Petaluma High School, where they take a beating from shop classes. At South King Fire and Rescue. At Clinical Engineering Services, where the tolerance for a drawer that sticks is zero. At the City of Woodbury, Minnesota, and the Capitol Region Watershed District. At Eurotech Classics, where the cars on the lift are worth more than the building.
Home garages, professional shops, school programs, fire departments, municipal fleets. Different work, same requirement: it has to open smoothly on the ten-thousandth pull.
We are still a small team. When you call 1-888-531-7511, you get somebody who knows the product line, not a queue. We still build to order rather than to a forecast. And we still price against what the thing is worth to build, not against what the tool truck charges.
That last one is the whole business, honestly. There is no reason a professional-grade bench with a stainless top, welded frame, and integrated power should require financing at tool truck rates. It never was. We just had to build one to prove it.
To everybody who bought a bench in 2016 and told a coworker, to the shops that came back for the wall cabinets and then the lockers, and to everybody who sent us a photo of their setup: thank you. Genuinely. A small company does not make it ten years without that.
We are marking the decade with 10% off site-wide until August 31st and with the launch of our new Fire Red powder-coat finish. And we are already working on what comes next.
If you are building out a garage or re-doing a shop, we would like to help. Browse the workbenches, spec one in the Pro Configurator, or call us and we can help talk it through.
Ten years down. Same bench we would want in our own shop.
A Navy machinist got tired of overpriced tool storage and built his own. Ten years later, here is how Dragonfire Tool Storage came together.
What started with a commitment to dependable tool storage has grown into a decade of serving hardworking people with products built with lifetime reliability for everyday use.
Line up your chargers, drop in your batteries, slide the drawer shut. Your top stays clear, your cords disappear, and your batteries come off the charger ready to work.
Leave a comment